“You’re not going to like these numbers,” the Democratic Congressional Campaign Committee (DCCC) informs its fundraising email list today. They’ve sent out a poll that suggests they might actually lose next week’s special House election in South Carolina, even though they are widely expected to win.
It looks like a play on loss aversion as a method of email fundraising. Or at least, that’s my best guess.
From: Democratic Headquarters
Subject: BREAKING: (urgent)
NEW POLL SHOWS SOUTH CAROLINA SPECIAL TIED 46%-46% WITH 5 DAYS TO GO
You’re not going to like these numbers:
We’re 5 days out from the South Carolina special election and Mark Sanford and Elizabeth Colbert Busch are all tied up at 46%.
We always knew we were going to have to go through high water to win this damn thing. Well, here we are. 5 days to go and Sanford’s money advantage is finally working.
If we still want to win this thing, we need to seriously step up our game and break this stalemate. Are you in?
I suppose this is also a good way of setting low expectations.